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TODO_NONPROFIT
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TODO_NONPROFIT
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- Improve educational resources in the app
- KPI for whenever someone views one of those pages?
- Ask people what they see others doing wrong, so we can focus on educating for that
- Reach out to Scott Harrison (charity:water) for advice
# ROADMAP
- Focus on becoming main place for finding campgrounds
- Make life easier for people wanting to live closer to nature
- Educate *everyone*
- Need to figure out how to incentivize current trash-producers to stop, and get others to help pick up
- Generate revenue
- Ideally want to make big impacts w/ revenues, not just donations
- Be able to cover operational costs before accepting donations, so all donations go toward cleaning up, etc... (like Charity: Water)
- In-the-field projects
- Cleaning up
- Work with government to open new areas, improve road conditions?
- Non-profit? Definitely requires more filing/time w/ form 990. That seems to be biggest drawback
- Typically non-profits run off of donations
- Ad revenue is considered UBI (unrelated business income) and is taxed
- Some non-profits have sponsors which aren't taxed?
- Talk to Ali and Hadi Partovi (code.org) for advice
- Can form a non-profit and have 27 months to file for 501c3 exemption status be applied retroactively (not sure this matters)
- If the organization files Form 1023 after the deadline has passed, generally, recognition of 501(c)(3) status will be given only from the date the Form was filed.
- So should just pay taxes and be fine, but we'll probably apply for 501c3 before 27 months?
- I think we fall under "Environmental and animals (e.g., wildlife organizations)"
- Need to file 1023ez
- Apparently need to have 3 board members, or 5? if Rachel and I on board (no other relatives)
- Me, Cristian, Kelsey?
- https://foundation.mozilla.org/en/about/public-records/ is useful
- foundation classification is probably "A"
- https://www.rcfp.org/nonprofit-news-guide/taxation-unrelated-business-taxable-income/losing-tax-exempt-status-because-too
- We'll probably have a high UBIT, so we'll probably need to do what Mozilla did and have a corporation that the foundation is the only shareholder of
- Though maybe the income is mission-related since it's education? https://www.thebalancesmb.com/how-much-unrelated-earned-income-can-a-nonprofit-receive-2501873
- Make less than $50k this year and apply to YC the next year to get help with structure?
- Can file 990-N which is super easy
- Get advice from:
- tbiz
- code.org founders? Watsi? ...?
# LONGTERM
- This is a good article: https://givebutter.com/blog/millennials-dont-care-about-your-nonprofit
- Have revenue or corporate donors cover overhead, so individuals' money can go more directly toward mission
- Eg. https://www.charitywater.org
- My experience with nonprofits is some of the campaigns can get excessive/annoying (constant mail, etc...)
- Focus on having enough to make an impact from revenue, and visibility to donate can just be from being an app people use consistently
- Maybe give BLM hosts a way to track how long vehicles have been there?
- Give Walmart managers tools?
Phase 1
# Education and community building
- Clear guidelines for dispersed camping good and bad behavior
- Real-time fire weather info and warnings on campground pages
- Social features to build a strong community of nature-lovers
Phase 2
# Directing the community toward positive impact
- Clean-ups
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Phase 3
# Using funds to clean up public land
- Dumpsters in more locations near camping
- Tools for BLM and National Forest Rangers to better manage visitors
Phase 4
# Expand to other outdoor activities
- Hiking