diff --git a/docs/src/app/mailing-list/route.ts b/docs/src/app/mailing-list/route.ts
index 3bb0644d5..4cc4d6c77 100644
--- a/docs/src/app/mailing-list/route.ts
+++ b/docs/src/app/mailing-list/route.ts
@@ -25,7 +25,7 @@ export async function POST(req: Request): Promise<Response> {
       email: formData.get('email'),
       tags: [
         ...formData.getAll('tags'),
-        `keystatic website${pathname !== '/' ? `: ${pathname}` : ' homepage'}`,
+        `source:keystatic.com${pathname}`,
       ],
     };