diff --git a/VirtoCommerce.Platform.Web/Controllers/Api/LocalizationController.cs b/VirtoCommerce.Platform.Web/Controllers/Api/LocalizationController.cs
index dc2e3e71c8e..d9f0109efa8 100644
--- a/VirtoCommerce.Platform.Web/Controllers/Api/LocalizationController.cs
+++ b/VirtoCommerce.Platform.Web/Controllers/Api/LocalizationController.cs
@@ -16,7 +16,7 @@ public class LocalizationController : ApiController
         private const string LocalizationFilesFormat = ".json";
         private const string LocalizationFilesFolder = "Localizations";
         private const string InternationalizationFilesFormat = ".js";
-        private const string InternationalizationFilesFolder = "Scripts\\i18n";
+        private const string InternationalizationFilesFolder = "Scripts\\i18n\\angular";
 
         private readonly IModuleCatalog _moduleCatalog;
         
@@ -55,6 +55,7 @@ public JObject GetLocalization(string lang = "en")
         /// <returns></returns>
         [HttpGet]
         [Route("locales")]
+        [AllowAnonymous]
         [ResponseType(typeof(string[]))]
         public IHttpActionResult GetLocales()
         {
@@ -72,6 +73,7 @@ public IHttpActionResult GetLocales()
         /// <returns></returns>
         [HttpGet]
         [Route("regionalformats")]
+        [AllowAnonymous]
         [ResponseType(typeof(string[]))]
         public IHttpActionResult GetRegionalFormats()
         {
diff --git a/VirtoCommerce.Platform.Web/Scripts/app/userProfile/userProfile.js b/VirtoCommerce.Platform.Web/Scripts/app/userProfile/userProfile.js
index f663e3aa3f3..6c8d63b9085 100644
--- a/VirtoCommerce.Platform.Web/Scripts/app/userProfile/userProfile.js
+++ b/VirtoCommerce.Platform.Web/Scripts/app/userProfile/userProfile.js
@@ -15,7 +15,7 @@
             }]
         });
 }])
-.factory('platformWebApp.userProfile', ['platformWebApp.userProfileApi', 'platformWebApp.settings.helper', 'platformWebApp.common.languages', 'platformWebApp.common.locales', 'platformWebApp.common.timeZones', function (userProfileApi, settingsHelper, languages, locales, timeZones) {
+.factory('platformWebApp.userProfile', ['platformWebApp.userProfileApi', 'platformWebApp.settings.helper', 'platformWebApp.common.languages', 'platformWebApp.common.locales', function (userProfileApi, settingsHelper, languages, locales) {
     var onChangeCallbacks = [];
 
     var result = {
@@ -34,7 +34,7 @@
                 settingsHelper.fixValues(profile.settings);
                 profile.language = languages.normalize(settingsHelper.getSetting(profile.settings, "VirtoCommerce.Platform.UI.Language").value);
                 profile.regionalFormat = locales.normalize(settingsHelper.getSetting(profile.settings, "VirtoCommerce.Platform.UI.RegionalFormat").value);
-                profile.timeZone = timeZones.normalize(settingsHelper.getSetting(profile.settings, "VirtoCommerce.Platform.UI.TimeZone").value);
+                profile.timeZone = settingsHelper.getSetting(profile.settings, "VirtoCommerce.Platform.UI.TimeZone").value;
                 profile.timeAgoSettings = { };
                 profile.timeAgoSettings.useTimeAgo = settingsHelper.getSetting(profile.settings, "VirtoCommerce.Platform.UI.UseTimeAgo").value;
                 profile.timeAgoSettings.threshold = settingsHelper.getSetting(profile.settings, "VirtoCommerce.Platform.UI.FullDateThreshold").value;
@@ -54,7 +54,7 @@
             mainMenuStateSetting.value = angular.toJson(this.mainMenuState);
             settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.Language").value = languages.normalize(result.language);
             settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.RegionalFormat").value = locales.normalize(result.regionalFormat);
-            settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.TimeZone").value = timeZones.normalize(result.timeZone);
+            settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.TimeZone").value = result.timeZone;
             settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.UseTimeAgo").value = result.timeAgoSettings.useTimeAgo;
             settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.FullDateThreshold").value = result.timeAgoSettings.threshold;
             settingsHelper.getSetting(this.settings, "VirtoCommerce.Platform.UI.FullDateThresholdUnit").value = result.timeAgoSettings.thresholdUnit;
diff --git a/VirtoCommerce.Platform.Web/Scripts/i18n/i18n.js b/VirtoCommerce.Platform.Web/Scripts/i18n/i18n.js
index a35d62fb445..973ccb7208a 100644
--- a/VirtoCommerce.Platform.Web/Scripts/i18n/i18n.js
+++ b/VirtoCommerce.Platform.Web/Scripts/i18n/i18n.js
@@ -42,7 +42,6 @@
             if (!timeZone) {
                 timeZone = moment.tz.guess();
             }
-            timeZone = timeZones.normalize(timeZone);
             momentService.changeTimezone(timeZone);
         }
 
@@ -65,7 +64,7 @@
         return {
             getLanguage: function() { return languages.normalize($translate.use()) },
             getRegionalFormat: function () { return locales.normalize(dynamicLocale.get()) },
-            getTimeZone: function () { return timeZones.normalize(momentConfig.timezone) },
+            getTimeZone: function () { return momentConfig.timezone },
             getTimeAgoSettings: function () {
                 var result = {};
                 // Always use time ago:          threshold unit = null, threshold value = null                           | null
diff --git a/VirtoCommerce.Platform.Web/Scripts/i18n/resources/timeZones.js b/VirtoCommerce.Platform.Web/Scripts/i18n/resources/timeZones.js
index 4d7cccb980f..3b9a8145ddc 100644
--- a/VirtoCommerce.Platform.Web/Scripts/i18n/resources/timeZones.js
+++ b/VirtoCommerce.Platform.Web/Scripts/i18n/resources/timeZones.js
@@ -4,26 +4,10 @@ angular.module('platformWebApp')
 .factory('platformWebApp.common.timeZones', ['moment', function(moment) {
     return {
         get: function(id) {
-            return _.findWhere(this.query(), { id: this.normalize(id) });
+            return _.find(this.query(), function(x) { return x.id.toLowerCase() === id.toLowerCase(); });
         },
         contains: function (id) {
-            return _.map(this.query(), function (entry) { return entry.id }).includes(this.normalize(id));
-        },
-        normalize: function(id) {
-            var result = undefined;
-            if (!!id) {
-                var toTitleCase = function(str) {
-                    return str.capitalize();
-                }
-                var parts = id.split(/[\/_]/);
-                var continent = toTitleCase(parts.shift());
-                parts.forEach(function(x) {
-                    return toTitleCase(x);
-                });
-                var city = parts.join('_');
-                result = continent + "/" + city;
-            }
-            return result;
+            return _.some(this.query(), function (x) { return x.id.toLowerCase() === id.toLowerCase(); });
         },
         query: function () {
             // Get time zone from moment list of time zones, append UTC offset to name (UTC ±XX:XX Continent/City) and sort by UTC offset
diff --git a/VirtoCommerce.Platform.Web/Startup.cs b/VirtoCommerce.Platform.Web/Startup.cs
index 90eb9e5f8d1..2414c1f6cde 100644
--- a/VirtoCommerce.Platform.Web/Startup.cs
+++ b/VirtoCommerce.Platform.Web/Startup.cs
@@ -482,7 +482,7 @@ private static void InitializePlatform(IAppBuilder app, IUnityContainer containe
                                 Name = "VirtoCommerce.Platform.UI.TimeZone",
                                 ValueType = ModuleSetting.TypeString,
                                 Title = "Time zone",
-                                Description = "Default time zone (IANA time zone name [tz database], with slash or underscore as delemiter, case-insensitive). Examples: America/New_York, Europe/Moscow"
+                                Description = "Default time zone (IANA time zone name [tz database], exactly as in database, case-sensitive). Examples: America/New_York, Europe/Moscow"
                             },
                             new ModuleSetting
                             {