diff --git a/changes/3020.misc.rst b/changes/3020.misc.rst
new file mode 100644
index 0000000000..b9277ea2c0
--- /dev/null
+++ b/changes/3020.misc.rst
@@ -0,0 +1 @@
+Inconsistencies in bundle IDs in the example apps were normalized.
diff --git a/examples/hardware/hardware/app.py b/examples/hardware/hardware/app.py
index 4e8790ce7d..6dee053220 100644
--- a/examples/hardware/hardware/app.py
+++ b/examples/hardware/hardware/app.py
@@ -231,7 +231,7 @@ async def request_background_location(self, widget, **kwargs):
 
 
 def main():
-    return ExampleHardwareApp("Hardware", "org.beeware.examples.hardware")
+    return ExampleHardwareApp("Hardware", "org.beeware.toga.examples.hardware")
 
 
 if __name__ == "__main__":
diff --git a/examples/hardware/pyproject.toml b/examples/hardware/pyproject.toml
index 53a4baefbb..2f7598286f 100644
--- a/examples/hardware/pyproject.toml
+++ b/examples/hardware/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["briefcase"]
 
 [tool.briefcase]
 project_name = "Hardware"
-bundle = "org.beeware.examples"
+bundle = "org.beeware.toga.examples"
 version = "0.0.1"
 url = "https://beeware.org"
 license.file = "LICENSE"
diff --git a/examples/simpleapp/pyproject.toml b/examples/simpleapp/pyproject.toml
index 6c4cabfa9b..636bff753e 100644
--- a/examples/simpleapp/pyproject.toml
+++ b/examples/simpleapp/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["briefcase"]
 
 [tool.briefcase]
 project_name = "Simple App"
-bundle = "org.beeware"
+bundle = "org.beeware.toga.examples"
 version = "0.0.1"
 url = "https://beeware.org"
 license.file = "LICENSE"
diff --git a/examples/simpleapp/simpleapp/app.py b/examples/simpleapp/simpleapp/app.py
index da4a729528..310d364a14 100644
--- a/examples/simpleapp/simpleapp/app.py
+++ b/examples/simpleapp/simpleapp/app.py
@@ -24,7 +24,7 @@ def startup(self):
 
 
 def main():
-    return ExampleSimpleApp("Simple App", "org.beeware.simpleapp")
+    return ExampleSimpleApp("Simple App", "org.beeware.toga.examples.simpleapp")
 
 
 if __name__ == "__main__":
diff --git a/examples/tutorial0/pyproject.toml b/examples/tutorial0/pyproject.toml
index 6d7c0d04ae..19fe63d358 100644
--- a/examples/tutorial0/pyproject.toml
+++ b/examples/tutorial0/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["briefcase"]
 
 [tool.briefcase]
 project_name = "Tutorial 0"
-bundle = "org.beeware.toga"
+bundle = "org.beeware.toga.examples"
 version = "0.0.1"
 url = "https://beeware.org"
 license.file = "LICENSE"
diff --git a/examples/tutorial0/tutorial/app.py b/examples/tutorial0/tutorial/app.py
index a783a33bfe..23e5e063c6 100644
--- a/examples/tutorial0/tutorial/app.py
+++ b/examples/tutorial0/tutorial/app.py
@@ -17,7 +17,7 @@ def build(app):
 
 
 def main():
-    return toga.App("First App", "org.beeware.toga.tutorial", startup=build)
+    return toga.App("First App", "org.beeware.toga.examples.tutorial", startup=build)
 
 
 if __name__ == "__main__":
diff --git a/examples/tutorial1/pyproject.toml b/examples/tutorial1/pyproject.toml
index 52c5d4e52d..96a46f12fc 100644
--- a/examples/tutorial1/pyproject.toml
+++ b/examples/tutorial1/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["briefcase"]
 
 [tool.briefcase]
 project_name = "Tutorial 1"
-bundle = "org.beeware.toga"
+bundle = "org.beeware.toga.examples"
 version = "0.0.1"
 url = "https://beeware.org"
 license.file = "LICENSE"
diff --git a/examples/tutorial1/tutorial/app.py b/examples/tutorial1/tutorial/app.py
index d80069f667..aeef2b1afe 100644
--- a/examples/tutorial1/tutorial/app.py
+++ b/examples/tutorial1/tutorial/app.py
@@ -49,7 +49,11 @@ def calculate(widget):
 
 
 def main():
-    return toga.App("Temperature Converter", "org.beeware.toga.tutorial", startup=build)
+    return toga.App(
+        "Temperature Converter",
+        "org.beeware.toga.examples.tutorial",
+        startup=build,
+    )
 
 
 if __name__ == "__main__":
diff --git a/examples/tutorial2/pyproject.toml b/examples/tutorial2/pyproject.toml
index dce812b896..d7b86d38b4 100644
--- a/examples/tutorial2/pyproject.toml
+++ b/examples/tutorial2/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["briefcase"]
 
 [tool.briefcase]
 project_name = "Tutorial 2"
-bundle = "org.beeware.toga"
+bundle = "org.beeware.toga.examples"
 version = "0.0.1"
 url = "https://beeware.org"
 license.file = "LICENSE"
diff --git a/examples/tutorial2/tutorial/app.py b/examples/tutorial2/tutorial/app.py
index ce3ffbc395..77a7a464de 100644
--- a/examples/tutorial2/tutorial/app.py
+++ b/examples/tutorial2/tutorial/app.py
@@ -154,7 +154,7 @@ def action4(widget):
 
 
 def main():
-    return Tutorial2App("Tutorial 2", "org.beeware.toga.tutorial")
+    return Tutorial2App("Tutorial 2", "org.beeware.toga.examples.tutorial")
 
 
 if __name__ == "__main__":
diff --git a/examples/tutorial3/pyproject.toml b/examples/tutorial3/pyproject.toml
index e4f3a36f93..627e392d1f 100644
--- a/examples/tutorial3/pyproject.toml
+++ b/examples/tutorial3/pyproject.toml
@@ -3,7 +3,7 @@ requires = ["briefcase"]
 
 [tool.briefcase]
 project_name = "Tutorial 3"
-bundle = "org.beeware.toga"
+bundle = "org.beeware.toga.examples"
 version = "0.0.1"
 url = "https://beeware.org"
 license.file = "LICENSE"
diff --git a/examples/tutorial3/tutorial/app.py b/examples/tutorial3/tutorial/app.py
index 5c34b4e4bc..6e71bdadf7 100644
--- a/examples/tutorial3/tutorial/app.py
+++ b/examples/tutorial3/tutorial/app.py
@@ -49,7 +49,7 @@ def on_webview_loaded(self, widget):
 
 
 def main():
-    return Graze("Graze", "org.beeware.tutorial")
+    return Graze("Graze", "org.beeware.toga.examples.tutorial")
 
 
 if __name__ == "__main__":
diff --git a/examples/tutorial4/tutorial/app.py b/examples/tutorial4/tutorial/app.py
index c66e412e34..29dc94d0f0 100644
--- a/examples/tutorial4/tutorial/app.py
+++ b/examples/tutorial4/tutorial/app.py
@@ -137,7 +137,7 @@ async def on_press(self, widget, x, y, **kwargs):
 
 
 def main():
-    return StartApp("Tutorial 4", "org.beeware.toga.tutorial")
+    return StartApp("Tutorial 4", "org.beeware.toga.examples.tutorial")
 
 
 if __name__ == "__main__":