diff --git a/.github/workflows/e2e-test.yaml b/.github/workflows/e2e-test.yaml
index 5cb0dcf2..d0d40901 100644
--- a/.github/workflows/e2e-test.yaml
+++ b/.github/workflows/e2e-test.yaml
@@ -39,7 +39,7 @@ jobs:
         run: |
           kubectl cluster-info
           kubectl apply -f rendered.yaml
-          kubectl set image deployment/k6-operator-controller-manager manager=ghcr.io/k6io/operator:${{ env.GITHUB_SHA }} --record
+          kubectl set image deployment/k6-operator-controller-manager manager=ghcr.io/grafana/operator:${{ env.GITHUB_SHA }} --record
           sleep 30
           kubectl create configmap crocodile-stress-test --from-file e2e/test.js
           kubectl apply -f e2e/test.yaml
diff --git a/Makefile b/Makefile
index ec058a7e..f9a16209 100644
--- a/Makefile
+++ b/Makefile
@@ -12,7 +12,7 @@ endif
 BUNDLE_METADATA_OPTS ?= $(BUNDLE_CHANNELS) $(BUNDLE_DEFAULT_CHANNEL)
 
 # Image URL to use all building/pushing image targets
-IMG ?= ghcr.io/k6io/operator:latest
+IMG ?= ghcr.io/grafana/operator:latest
 # Default dockerfile to build
 DOCKERFILE ?= "Dockerfile.controller"
 # Produce CRDs that work back to Kubernetes 1.11 (no version conversion)
diff --git a/PROJECT b/PROJECT
index 8785915b..bf6b126b 100644
--- a/PROJECT
+++ b/PROJECT
@@ -1,14 +1,14 @@
 domain: io
 layout: go.kubebuilder.io/v2
 projectName: operator
-repo: github.com/k6io/operator
+repo: github.com/grafana/k6-operator
 resources:
 -
   controller: true
   domain: io
   group: k6
   kind: K6
-  path: github.com/k6io/operator/api/v1alpha1
+  path: github.com/grafana/k6-operator/api/v1alpha1
   version: v1alpha1
 version: "3"
 plugins:
diff --git a/README.md b/README.md
index 0dded6f9..f52d0fb7 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@
 > This project is **experimental** and changes a lot between commits.
 > Use at your own risk. 
 
-`k6io/operator` is a kubernetes operator for running distributed k6 tests in your cluster.
+`grafana/k6-operator` is a kubernetes operator for running distributed k6 tests in your cluster.
 
 Read also the [complete tutorial](https://k6.io/blog/running-distributed-tests-on-k8s/) to learn more about how to use this project.
 
@@ -131,7 +131,7 @@ $ kubectl delete -f /path/to/your/k6-resource.yml
 
 ### Using extensions
 By default, the operator will use `loadimpact/k6:latest` as the container image for the test jobs. If you want to use
-extensions built with [xk6](https://github.com/k6io/xk6) you'll need to create your own image and override the `image`
+extensions built with [xk6](https://github.com/grafana/xk6) you'll need to create your own image and override the `image`
 property on the `K6` kubernetes resource. For example, the following Dockerfile can be used to create a container
 image using github.com/szkiba/xk6-prometheus as an extension:
 
@@ -140,7 +140,7 @@ image using github.com/szkiba/xk6-prometheus as an extension:
 # Build the k6 binary with the extension
 FROM golang:1.16.4-buster as builder
 
-RUN go install github.com/k6io/xk6/cmd/xk6@latest
+RUN go install github.com/grafana/xk6/cmd/xk6@latest
 RUN xk6 build --output /k6 --with github.com/szkiba/xk6-prometheus@latest
 
 # Use the operator's base image and override the k6 binary
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 350b27f4..d087e5ca 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -3,7 +3,7 @@ resources:
   - manager.yaml
 images:
   - name: controller
-    newName: ghcr.io/k6io/operator
+    newName: ghcr.io/grafana/operator
     newTag: latest
 apiVersion: kustomize.config.k8s.io/v1beta1
 kind: Kustomization
diff --git a/config/manifests/bases/operator.clusterserviceversion.yaml b/config/manifests/bases/operator.clusterserviceversion.yaml
index 64ff8f6e..2280cc3d 100644
--- a/config/manifests/bases/operator.clusterserviceversion.yaml
+++ b/config/manifests/bases/operator.clusterserviceversion.yaml
@@ -5,7 +5,7 @@ metadata:
   annotations:
     alm-examples: "[]"
     capabilities: Basic Install
-    containerImage: ghcr.io/k6io/operator
+    containerImage: ghcr.io/grafana/operator
     repository: https://github.com/grafana/k6-operator
     support: k6
   name: k6-operator.v0.0.0
diff --git a/controllers/k6_controller.go b/controllers/k6_controller.go
index 9eecff49..d4d11937 100644
--- a/controllers/k6_controller.go
+++ b/controllers/k6_controller.go
@@ -17,8 +17,9 @@ package controllers
 import (
 	"context"
 	"fmt"
+
 	"github.com/go-logr/logr"
-	"github.com/k6io/operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/api/v1alpha1"
 	"k8s.io/apimachinery/pkg/api/errors"
 	"k8s.io/apimachinery/pkg/runtime"
 	ctrl "sigs.k8s.io/controller-runtime"
diff --git a/controllers/k6_create.go b/controllers/k6_create.go
index e8e0cfb0..a8ff0417 100644
--- a/controllers/k6_create.go
+++ b/controllers/k6_create.go
@@ -5,8 +5,8 @@ import (
 	"fmt"
 
 	"github.com/go-logr/logr"
-	"github.com/k6io/operator/api/v1alpha1"
-	"github.com/k6io/operator/pkg/resources/jobs"
+	"github.com/grafana/k6-operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/pkg/resources/jobs"
 	batchv1 "k8s.io/api/batch/v1"
 	corev1 "k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/api/errors"
diff --git a/controllers/k6_start.go b/controllers/k6_start.go
index 813d379f..4024cb26 100644
--- a/controllers/k6_start.go
+++ b/controllers/k6_start.go
@@ -6,8 +6,8 @@ import (
 	"time"
 
 	"github.com/go-logr/logr"
-	"github.com/k6io/operator/api/v1alpha1"
-	"github.com/k6io/operator/pkg/resources/jobs"
+	"github.com/grafana/k6-operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/pkg/resources/jobs"
 	v1 "k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/labels"
 	"k8s.io/apimachinery/pkg/util/wait"
diff --git a/controllers/suite_test.go b/controllers/suite_test.go
index 1d1129ca..6034144e 100644
--- a/controllers/suite_test.go
+++ b/controllers/suite_test.go
@@ -28,7 +28,7 @@ import (
 	logf "sigs.k8s.io/controller-runtime/pkg/log"
 	"sigs.k8s.io/controller-runtime/pkg/log/zap"
 
-	k6v1alpha1 "github.com/k6io/operator/api/v1alpha1"
+	k6v1alpha1 "github.com/grafana/k6-operator/api/v1alpha1"
 	// +kubebuilder:scaffold:imports
 )
 
diff --git a/go.mod b/go.mod
index 4da9eee6..4b1d1e01 100644
--- a/go.mod
+++ b/go.mod
@@ -1,10 +1,10 @@
-module github.com/k6io/operator
+module github.com/grafana/k6-operator
 
 go 1.13
 
 require (
 	github.com/go-logr/logr v0.1.0
-	github.com/go-test/deep v1.0.7 // indirect
+	github.com/go-test/deep v1.0.7
 	github.com/onsi/ginkgo v1.12.1
 	github.com/onsi/gomega v1.10.1
 	k8s.io/api v0.18.6
@@ -13,4 +13,4 @@ require (
 	sigs.k8s.io/controller-runtime v0.6.2
 )
 
-replace github.com/k6io/operator => ./
+replace github.com/grafana/k6-operator => ./
diff --git a/main.go b/main.go
index 49582c0c..46e906da 100644
--- a/main.go
+++ b/main.go
@@ -18,9 +18,10 @@ package main
 
 import (
 	"flag"
-	"github.com/k6io/operator/controllers"
 	"os"
 
+	"github.com/grafana/k6-operator/controllers"
+
 	"k8s.io/apimachinery/pkg/runtime"
 	utilruntime "k8s.io/apimachinery/pkg/util/runtime"
 	clientgoscheme "k8s.io/client-go/kubernetes/scheme"
@@ -28,7 +29,7 @@ import (
 	ctrl "sigs.k8s.io/controller-runtime"
 	"sigs.k8s.io/controller-runtime/pkg/log/zap"
 
-	k6v1alpha1 "github.com/k6io/operator/api/v1alpha1"
+	k6v1alpha1 "github.com/grafana/k6-operator/api/v1alpha1"
 	// +kubebuilder:scaffold:imports
 )
 
diff --git a/pkg/resources/jobs/helpers.go b/pkg/resources/jobs/helpers.go
index a77d9dd1..019d3b65 100644
--- a/pkg/resources/jobs/helpers.go
+++ b/pkg/resources/jobs/helpers.go
@@ -3,7 +3,7 @@ package jobs
 import (
 	"strconv"
 
-	"github.com/k6io/operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/api/v1alpha1"
 	corev1 "k8s.io/api/core/v1"
 )
 
diff --git a/pkg/resources/jobs/helpers_test.go b/pkg/resources/jobs/helpers_test.go
index 8fe8b831..0cdf6c76 100644
--- a/pkg/resources/jobs/helpers_test.go
+++ b/pkg/resources/jobs/helpers_test.go
@@ -5,7 +5,7 @@ import (
 	"testing"
 
 	"github.com/go-test/deep"
-	"github.com/k6io/operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/api/v1alpha1"
 	corev1 "k8s.io/api/core/v1"
 )
 
diff --git a/pkg/resources/jobs/runner.go b/pkg/resources/jobs/runner.go
index 68d76d2c..319d78eb 100644
--- a/pkg/resources/jobs/runner.go
+++ b/pkg/resources/jobs/runner.go
@@ -7,8 +7,8 @@ import (
 
 	"strings"
 
-	"github.com/k6io/operator/api/v1alpha1"
-	"github.com/k6io/operator/pkg/segmentation"
+	"github.com/grafana/k6-operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/pkg/segmentation"
 	batchv1 "k8s.io/api/batch/v1"
 	corev1 "k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/pkg/resources/jobs/runner_test.go b/pkg/resources/jobs/runner_test.go
index 522670d0..db7035a0 100644
--- a/pkg/resources/jobs/runner_test.go
+++ b/pkg/resources/jobs/runner_test.go
@@ -6,7 +6,7 @@ import (
 	"testing"
 
 	deep "github.com/go-test/deep"
-	"github.com/k6io/operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/api/v1alpha1"
 	batchv1 "k8s.io/api/batch/v1"
 	corev1 "k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/pkg/resources/jobs/starter.go b/pkg/resources/jobs/starter.go
index 339ec6f2..ca4aab83 100644
--- a/pkg/resources/jobs/starter.go
+++ b/pkg/resources/jobs/starter.go
@@ -4,8 +4,8 @@ import (
 	"fmt"
 	"strconv"
 
-	"github.com/k6io/operator/api/v1alpha1"
-	"github.com/k6io/operator/pkg/resources/containers"
+	"github.com/grafana/k6-operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/pkg/resources/containers"
 	batchv1 "k8s.io/api/batch/v1"
 	corev1 "k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/pkg/resources/jobs/starter_test.go b/pkg/resources/jobs/starter_test.go
index dad0db7d..75621f38 100644
--- a/pkg/resources/jobs/starter_test.go
+++ b/pkg/resources/jobs/starter_test.go
@@ -4,8 +4,8 @@ import (
 	"testing"
 
 	deep "github.com/go-test/deep"
-	"github.com/k6io/operator/api/v1alpha1"
-	"github.com/k6io/operator/pkg/resources/containers"
+	"github.com/grafana/k6-operator/api/v1alpha1"
+	"github.com/grafana/k6-operator/pkg/resources/containers"
 	batchv1 "k8s.io/api/batch/v1"
 	corev1 "k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/pkg/segmentation/suite_test.go b/pkg/segmentation/suite_test.go
index a8c07d00..7d6c1680 100644
--- a/pkg/segmentation/suite_test.go
+++ b/pkg/segmentation/suite_test.go
@@ -2,11 +2,12 @@ package segmentation_test
 
 import (
 	"fmt"
-	"github.com/k6io/operator/pkg/segmentation"
+	"testing"
+
+	"github.com/grafana/k6-operator/pkg/segmentation"
 	. "github.com/onsi/ginkgo"
 	. "github.com/onsi/gomega"
 	"sigs.k8s.io/controller-runtime/pkg/envtest/printer"
-	"testing"
 )
 
 func TestSegmentation(t *testing.T) {