Important questions you should ask your client before beginning

How much do you plan to dedicate to this project?
Do you have a fixed deadline or timeline in mind for the project?
What are your goals and why?
What product or service does your business offer?
Who is your target audience and who is your most ideal customer?
Who are your competitors and how do you differ from them?
What was the idea behind the business name?

Logo Design

Brief
- Conduct a questionnaire or interview with the client to get the design brief.
Research
- Conduct research focused on the industry itself, its history, and its competitors.
Reference
- Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketch & Concept
- Develop the logo design concepts around the brief and research.
Reflection
- Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
Presentation
- Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.
Delivery

Product

Strategy & Concept
- Objectives
- Business Needs
- Branding
- Success Metrics
- Research
- State of Art
- Technical Requirements
- Content Requirements
- Prioritize ( MoSCoW ) - Must / Should / Could / Would
UX / Design
- Research
  - User Needs
  - Personas
- Task Models
  - Flow of User Actions
- Customer Experience Maps
- Information Architecture
- Sketching
  - Interaction
  - Animation
  - Error handling
  - No Data
- Wireframing
  - User Flows - It’s important to keep steps to complete a task to a minimum.
- Layout
- Branding
- Color ( color palette for the product )
- Uniformity ( style guide for the product )
- Design Comps ( Mock-ups )
- Prototype

Development

QA / Testing

Publish