diff --git a/src/analytics.js b/src/analytics.js
index f47b53bfc..66eb1b636 100644
--- a/src/analytics.js
+++ b/src/analytics.js
@@ -1,14 +1,19 @@
 if (process.env.GTM_ID) {
-  ;(function (w, d, s, l, i) {
-    w[l] = w[l] || []
-    w[l].push({ 'gtm.start': new Date().getTime(), event: 'analytics.js' })
+  ;(function (w, d, s, i) {
     var f = d.getElementsByTagName(s)[0]
     var j = d.createElement(s)
-    var dl = l !== 'dataLayer' ? '&l=' + l : ''
     j.async = true
-    j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl
+    j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i
     f.parentNode.insertBefore(j, f)
-  })(window, document, 'script', 'dataLayer', process.env.GTM_ID)
+
+    w.dataLayer = w.dataLayer || []
+    function gtag() {
+      w.dataLayer.push(arguments)
+    }
+    gtag('js', new Date())
+
+    gtag('config', i)
+  })(window, document, 'script', process.env.GTM_ID)
 }
 if (process.env.ADOBE_LAUNCH_SCRIPT_URL) {
   ;(function (w, d, s, i) {