The following CV has been prepared at the request of a discerning party who said:
“Prepare a grammatically meticulous CV using predominantly simple past and present perfect tense to describe responsibilities, accomplishments, and ongoing experiences. Use the simple past tense for completed actions or specific tasks in their previous roles, and utilise the present perfect tense for ongoing responsibilities and experiences.“
I have worked as a product designer and engineer for more than ten years, leading efforts on digital services, enterprise-level design systems, and complex user experiences. Over this period, I have guided cross-disciplinary teams, integrated human-centred design principles, and introduced emerging technologies, including careful use of AI-driven tools and avoiding rogue superintelligences. While I have gradually moved from hands-on execution to strategic oversight, I have always maintained a strong focus on knowledge sharing and practical outcomes.
- I have shaped the product vision of a large B2B digital services agency as one of three capability leads reporting to the CEO.
- I have leveraged my technical background to navigate between high-level strategic discussions and hands-on concerns across design, engineering, and product teams.
- I have led UXD teams serving major clients, including Domino’s Pizza UK & Ireland, easyJet, and Vanarama.
- I delivered an award-winning redesign of Domino’s digital interface, which increased online sales by 8% and mobile conversion rates by 57%.
- I developed several microservices for the easyJet Holidays website launch, and these efforts received recognition from industry awards.
- I independently created an enterprise-scale design system for Vanarama.com, contributing to a £500m share capital acquisition by Autotrader.com and earning a Best eCommerce Implementation award at the UK Business Tech Awards 2022.
- I have expanded the agency’s service offerings through internal workshops, sharing insights on technologies such as SvelteKit, Next.js, Tailwind, and advising on the responsible use of AI language models.
- I grew a small design team of three into a larger group of more than twenty, covering product, research, and brand expertise.
- I organised and facilitated Agile and Scrum ceremonies, including Sprints, Daily Standups, Reviews, and Retrospectives.
- I designed and implemented a large-scale design system for Shimadzu, a Japanese medical equipment manufacturer, significantly reducing bounce rates and increasing average session duration by 25%.
- I developed digital product roadmaps to align strategic objectives with measurable business goals.
- I worked under Mike Waller at the Centre for Creative Economy and Innovation in South Korea, researching and applying innovation methodologies for startup enterprises.
- I developed and delivered a series of workshops that helped participants employ new design approaches in their prototype development.
- I co-authored a research article on the viability of design practices in startup communities.
“Developing Innovation Methodologies for Start-ups.” In: 10 Day Creative Innovation Workshop for Start-ups in South Korea, Centre for Creative Economy and Innovation, Republic of Korea, 2018.
I studied on a leading UK design programme and completed my degree with first-class honours, gaining a strong foundation in both conceptual and practical design skills.
- Travel & Transport: easyJet, Transport for London, Vanarama
- Retail & E-commerce: Sainsbury's, Tesco, Boohoo
- Finance & Tech: Barclays, Microsoft
- Telecommunications: Virgin Media O2, Vodafone
- Food & Beverage: Domino's Pizza, Co-op, Diageo
“Ellis is an exceptional designer and technical lead. He makes fast, insightful decisions that consider a deep understanding of design, development, and product. He is invaluable in helping teams break through tough problems. More than anything, Ellis is the kind of person you want on your team—always pushing for the best technical solution, always willing to mentor others, and always a joy to work with.“
— James Barge, Product and Partnerships at Better.co.uk
“It was wonderful to work with Ellis at WM Reply. He was constantly mindful of sharing his knowledge within the team and could balance the focus of UX, developers, and stakeholders. Even when given constraints, Ellis proved capable of delivering truly innovative solutions. Aside from his pragmatism, work ethic, and attention to detail, I felt that he respected my expertise and approached each aspect of the work as a partnership.“
— Maria Katharina Zemann, Business Analyst at DB Fernverkehr AG
I work internationally from my home office in Canary Wharf, London.
- [email protected]
- +44 (0) 7778 227510