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Technocamps Brand Guidelines

For website content creation information, go to 97 - Website/Guides

Contents

Brand Hierarchy

The Technocamps programme includes the following sub-brands and projects:

  • Technocamps ESF
    • WEFO Funded
    • STEM enrichment in Secondary Schools
    • West Wales and Valleys convergence area
  • Technocamps Secondary
    • Non-convergence area secondary schools
  • Playground Computing
    • Welsh Gov funded
    • Primary schools
  • Technoteach
    • CPD and upskilling of teachers
  • Institute of Coding (IoC) and Swansea Degree Apprenticeships

Colours

Core Colours

Usage

The core colours should be use appropriately for text logos and backgrounds. Main logos should always be comprised of a combination of these colours.

Dark Grey should be used where possible in place of Black and Legacy Black listed in the additional colours.

Palette

  • #E7CB1B Yellow
    • #E7CB1B
    • rgb( 231, 203, 27 )
    • cmyk( 0, 12, 88, 9 )
  • #4A4947 Dark Grey
    • #4A4947 rgb( 74, 73, 71 ) cmyk( 0, 1, 4, 71 )
  • #95918F Light Grey
    • #95918F rgb( 149, 145, 143 ) cmyk( 0, 3, 4, 42 )
  • #FFFFFF White
    • #FFFFFF rgb( 0, 0, 0 ) cmky( 0, 0, 0, 0 )

Additional Colours

Usage

The Green, Raspberry and Blue colours should be used sparing and not on the main logo.

Acceptable uses are for projects such as Technoteach and Playground computing as well highlighting in documents and presentations

Palette

Logos

Exclusion

To achieve maximum legibility there is an exclusion zone around the logo as shown below. No other graphics should be present within this exclusion area.

Sizing

In order to ensure readability of the blurb, the minimum printed height of the can be determined by the height of the “t” character being 5mm.

Logos should always be proportionally scaled and never stretched or skewed.

Variants

Main Logo

Usage

This is the primary logo that should be used on any materials likely to be distributed to schools, teachers, pupils or parents. This is also the logo that should be used in association with the sub-brand logos.

Colour Variants

Light Background - Yellow and Grey

Dark Background - Yellow and White

Yellow Background - Grey and White

Other Variants

Square offset logo

High Contrast - All Black

Usage

This logo should be used very carefully when being displayed at a size or on material where other colour variants would impede the legibility of the logo text.

Bordered logo

Usage

This logo is for use-cases where there is a non-uniform, textured or gradient background that would render the main colour variants illegible.

Glyphs and icons

Glyphs

Usage

Palette

Colours

Elements

Man and Woman

Usage

Preview

Fonts

Harabara

U

Sample

Bariol Bold

Usage

Sample

Email Signatures

Sub-Brands

STEM-Enrichment

Logos

Playground COmputing

Colour Palette

Logos

Technoclub

Logos

GiST

Logos

Partner and Funder logos

Logo Strip

Funders

ESF

Welsh Government

Partners

Universities

Social Media

Twitter

Mentioning and account tagging

Instagram

Facebook

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