Singapore PR | [email protected] | +65 9117 8019 | LinkedIn
My leadership extends to deploying advanced analytics techniques, cultivating cross-functional collaborations, and implementing robust business analytics frameworks for extracting actionable insights from complex datasets. This facilitates informed decision-making, enhancing efficiency, and bolstering competitiveness.
NUS Business School, National University of Singapore - Singapore
Master of Science in Business Analytics | Aug 2024 - Aug 2026 (expected)
Singapore Management University - Singapore
Advanced Diploma in Python Programming and Applied Data Analytics | May 2022 - Nov 2022
Nanyang Technological University - Singapore
Bachelor of Engineering (Mechanical Engineering), Minor in Business | Aug 2009 - Jun 2013
- Dean's List for Academic Year 2012-2013 (Top 5% Cohort).
Global Product Management Analytics Lead | Apr 2023 - Present
- Directed the Global Business Technical Solutions team in India, establishing global transparency in digital analytics solutions and aligning strategic roadmaps with cross-functional teams.
- Implemented and organized new global analytics tools (e.g., KPI-15, Part Numbers, NPI, BCG Analysis) by defining roll-out plans, creating documentation, and delivering training.
- Oversaw maintenance of analytics tools portfolio within product management organization, ensuring ongoing effectiveness and alignment with strategic goals.
Product Management Centre of Excellence (RoA - AU, JP, KR, SEA) | Mar 2022 - Present
- Streamlined business performance reporting by developing a data modelling structure within SharePoint, automating live data processes across the Rest of Asia region, and delivering insights through Power BI visualizations, reducing man-hours by 2 weeks.
- Increased localization rate through new development and optimization of sourcing for in-house and outsourced production, resulting in over €600,000 in savings from 2022 to 2024.
- Initiated a new method for collecting market information by implementing web scraping and data mining using Python, integrating over 10,000 competitor part numbers into internal product cross-references database.
- Standardized product research activities to identify actual product gaps through a structured five-step process, leading to a savings of 736 working hours within the Rest of Asia region.
South East Asia Product Manager | Mar 2020 - Feb 2022
- Developed and instituted a systematic and simplified product gap research method, increasing product range transparency by 20% and driving competitive market coverage through targeted new product development, cost reduction, and repackaging initiatives.
- Directed cross-functional teams to ensure development and launch of products, while providing comprehensive technical support for customer inquiries and product information requests.
- Promoted filtration expertise across sales and marketing departments and distributors through targeted case studies, training sessions, and assessments, and maintained up-to-date cross-reference information, including OE and competitor part numbers.
Channel Development Manager | Jul 2018 - Jun 2019
- Executed the Go-To-Market Transformation strategy for South Asia, enhancing revenue, meeting sales goals, and implementing a Parts Discount program achieved a 6.9% YoY increase in parts sales.
- Coordinated with the Asia-Pacific and Global Channel Teams to standardize distributor processes, oversaw business partner vetting for compliance, and led strategic initiatives increased complete bookings by 31% YoY.
- Initiated and led a Feedback Loop System to boost customer satisfaction, and established a structured SharePoint site for distributor contract management.
Services Marketing Specialist | Jul 2018 - Jun 2019
- Developed a system to enhance tracking and forecast accuracy for backlog and book & turn, and initiated service incentive programs to boost service sales revenue in South Asia.
- Spearheaded strategic planning with market data research, participated in competitive analysis projects, and coordinated weekly critical order reviews to ensure target achievement.
- Initiated new product development to meet local needs, managed service connectivity and entitlement targets, and provided technical support for machine inquiries and parts identification across South Asia.
Product Specialist (Accelerated Development Program) | Jul 2018 - Jun 2019
- Conducted product training for the S.E.A sales team and distributors, enhancing product knowledge and facilitating new product development with material preparation.
- Analysed product applications across various market segments, assisted with commercial quotations, and provided pre/post-order support to the S.E.A sales team and distributors.
- Managed SharePoint updates for product information, supported marketing communications and brand promotion, and liaised with factories for non-standard option pricing and lead times.
Business Development Specialist (Accelerated Development Program) | Jul 2018 - Jun 2019
- Researched and shortlisted potential distributors in the S.E.A region, assisted with sales quotations, lead times, and technical inquiries, and supported brand development and marketing media distribution.
- Managed marketing and sales promotions, including new product development, seminars, and exhibitions, and analysed product applications across different market segments.
- Engaged with channel sales and distributors to capture customer feedback, forecasted sales targets through SIOP, and evaluated market competition to refine company's unique selling propositions.
- Computer Skills: Microsoft Excel VBA (Advanced), Python (Advanced), Power BI (Advanced), Power Automate (Advanced), Machine Learning (Basics), Generative AI (Intermediate), Snowflake (Intermediate).
- Hobbies or Activities: Meditation, Playing Guitar and Piano, Playing Basketball.
- Languages: English (Proficient), Bahasa Indonesia (Native), Malay (Proficient), Mandarin (Basic), Japanese (Basic).